DEALERS DAY

Platinum Dealers Day: Powering Growth Together

Sigma Appliances, a brand under Platinum Impex Limited, successfully hosted its first-ever Platinum Dealers Day on Friday, September 19, 2025, in Accra. Under the unifying theme, “Powering Growth Together,” the landmark event brought together our esteemed network of dealers, partners, and technicians for a day of collaboration, training, and strategic announcements that reinforce our commitment to innovation and community.

Innovation Unveiled: The Sigma Luxe AC and New Product Lineup

A major highlight of the day was the official unveiling of our new product lineup, spearheaded by the premium Sigma Luxe AC.

The new Sigma Luxe AC, with its sleek black panel and black mirror finish, represents the pinnacle of our design and engineering. It integrates cutting-edge features like Dual Inverter technology, R32 refrigerant, and an Anti-Bacterial Filter, setting a new standard for energy efficiency, air quality, and aesthetic appeal in the Ghanaian market.

Attendees participated in comprehensive technical and sales training sessions, ensuring our frontline partners are fully equipped with the knowledge and skills to market and service these advanced new products.

Launch of ‘Sigma for TVET’

Reinforcing our dedication to social responsibility, the event served as the platform for the official launch of our new Corporate Social Responsibility (CSR) initiative: ‘Sigma for TVET’.

In a strategic partnership with the Ghana TVET Service (Technical and Vocational Education and Training), this programme is designed to bridge the country’s skills gap and train the next generation of skilled technicians.

General Manager of Platinum Impex, Ahmad Taan, stressed that this collaboration will not only contribute to Ghana’s economic development but will also encourage a vital technology transfer by eventually setting up a local production plant and a dedicated Technical Institute, combining classroom learning with direct industry experience.

“This event was a celebration of the partnerships that have been instrumental to our success. We believe in building a future where our success is intrinsically linked to the success of our partners and the well-being of our community.” — Ahmad Taan, General Manager, Platinum Impex.

The inaugural Platinum Dealers Day marked the beginning of a long-term vision, solidifying our partnerships and demonstrating our commitment to market innovation and social empowerment in Ghana.

Launch of the Platinum Partner Program

Recognizing the crucial role our authorised dealers play in our success, we were proud to introduce the Platinum Partner Program, our new points-based loyalty scheme.

• • How it works: Dealers earn points for every Sigma appliance purchased.
  • The Reward: Accumulated points can be redeemed as credit notes (cash rebates), which can be directly offset against future appliance purchases from Platinum Impex.

This initiative is a direct investment in the profitability and sustainability of our partners, strengthening the relationship between the Sigma brand and the dealers who serve our customers every day.